Friday, November 17, 2006

USA ice cream too sweet!

Student: American ice cream is too sweet! (she was adamant.)

Me: really? Have you ever tried it?

S: No, that's what I hear. Too sweet. I don't like. japanese don't like.

Me: How about haagen dasz? Ever had that? (very popular in Japan)

S: Mm, Good.

Me: It's american.

S: Eh? No! Europa ice cream.

Me: sorry, american.

S: Hmmm... It's sweet.

(Ok, now I know haagen dasz is owned by swiss food conglomerate Unilever, but for the past 50 years or so, until about 5 years ago tops, it was a US brand. And the formula hasn't changed. Ben and gerry's another "sweet american ice cream" is owned by Unilever, that big bad american, oops I mean anglo-dutch giant. So let's say you think these are sweet, Hmm, that means, oh my god, british ice cream is sweet! Or dutch ice cream is sweet. But this never happens b/c comparisons invariably include just Japan and USA with the occasional 3rd country held up as a shining example of what the USA should aspire too. Eg, British gentleman, French justice, german work pride, korean thrift (until they got credit cards 10 years ago, oops) etc

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